As a UX specialist av Avensia I work with lots of different customers. I had the oppertunity to lead the UX work for the rebranded and updated e-commerce site.
Parents with small kids would often need a extra pair of arms and close to 80% of the purcases are made from mobile phones. So we decided to place the menu button at the bottom of the screen.
In short - main focus for this site was a easy to use naviation, powerful search and a mobile first approach.
Visit Polarn & Pyret.
UX lead, UI design
For the mobile on-screen naviation we created clear and functional cateory icons.
For desktop on-screen naviation we used buttons to show sub categories.
The layout of the content is very important for a e-commerce site. We created well desinged and responsive content blocks so the content creators can make thier job as good and efficient as possible.