Polarn & Pyret

As a UX specialist av Avensia I work with lots of different customers. I had the oppertunity to lead the UX work for the rebranded and updated e-commerce site.

Parents with small kids would often need a extra pair of arms and close to 80% of the purcases are made from mobile phones. So we decided to place the menu button at the bottom of the screen.

In short - main focus for this site was a easy to use naviation, powerful search and a mobile first approach.

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UX lead, UI design

For the mobile on-screen naviation we created clear and functional cateory icons.

For desktop on-screen naviation we used buttons to show sub categories.

The layout of the content is very important for a e-commerce site. We created well desinged and responsive content blocks so the content creators can make thier job as good and efficient as possible.